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Can you succeed as a business in today’s world without tons of reviews? The answer is yes, but it requires time and specific efforts. First, let’s talk about why reviews are important. Seeing high ratings from other consumers gives buyers peace of mind in times of indecision. This phenomenon is called social proof, and having visible proof of the community’s trust in a product or service is a very powerful tool. This can convince potential customers that they can safely spend their money at your business if they question the purchase. Big, well-established brands spend millions on campaigns to collect detailed reviews and display high consumer ratings to reduce purchase hesitancy.
Does it really take that much to establish trust? What about someone just starting out with no millions to spend? As a young entrepreneur, you may not have the same budget as a well-known brand. You can still win over potential buyers by strategically positioning yourself as the expert in your industry. Getting it right can build the same credibility as having years of published reviews. Here are five ways to get started:
Related: Need to establish trust with your audience? Take advantage of social proof.
1. Be a guest on podcasts
One of the easiest things you can do is be a guest on a podcast. Another leader will bring you in to share knowledge and experience, thus positioning yourself as an expert in the conversation. Find relevant podcasts and don’t be afraid to aim high. Not everyone will accept your request, but that’s okay! Others surely will. For every “no”, there is a “yes” just around the corner. Websites usually have an area set aside for podcast seekers to request to be a guest on the show. Please read the instructions carefully, review your application and submit it. Use your guest appearances as an opportunity to show consumers that you’re the right choice by sharing them with your target audience.
2. Article Contributions
Article contributions are a great way to share your gained knowledge in your industry. Everyone has something to teach, and more are looking to learn. Submit an article on a topic that interests you to a relevant blog, media outlet or publication. Share your articles, link to them on your website and include links to your social platforms. Any articles you have contributed to or are linked to will increase your searchability online. Your credibility will increase as you rank higher in search engines.
3. YouTube channel
Video is the fastest growing form of content being consumed, and YouTube is the second largest search engine behind Google. Create a channel with unique content to stand out and be discovered more easily. Viewers will not only see and hear you speak as an expert in your field, but also form a strong connection with you as an individual. Barriers are broken down with video content, and being accessible will encourage others to trust you and your brand. This will also help you appear in online searches for your topic when others are looking for more information. Use these videos in marketing materials to get views and subscribers. Followers often become loyal customers.
Related: 6 Easy Ways to Build Brand Credibility on a Tight Budget
4. Show recent achievements
As a young entrepreneur, you are constantly learning, growing, and doing everything you can to stay at the forefront of your industry. Whether it’s taking courses, earning certifications, or any other credential, use those earned credits as leverage to prove your credibility. Show them off on your social media platforms and website! Visible evidence of their achievements provides reassurance that they are in the right place with someone they can learn from and buy from, who is current, trustworthy and knowledgeable.
5. Create a brand website
Having a website is essential. It serves as a compilation of your achievements and as a reference point for your target audience to learn more about who you are, what you do, and why they should care. Feature podcasts you’ve been a guest on, highlight articles you’ve contributed valuable information to, showcase your video content, and list your recent accomplishments. Whether you include your contact information, a contact form, a scheduling link, or a buy button, this is where your audience will connect and contact you. This is also where you will start to collect reviews over time, which will act as additional social proof to help consumers finalize their decision to choose you over others.
Related: Add Social Proof to Your Website to Increase Conversions and Increase Sales
Your success as a young entrepreneur in today’s world ultimately depends on you. It is possible to do without tons of reviews if you are consistent. Strive to build credibility and trust. Establish an accessible platform where connections can be built. Great things take time, but each specific step will bring you closer to your goals. As a bonus, reviews will also come in while you’re busy building other forms of social proof!